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Work Experience
Visa (November 2022 - Present)
Senior Manager, Product Strategy & Commercialisation, Visa Direct
Visa Direct is a global money-movement solution that helps businesses and individuals move money across the world with over 8.5bn endpoints of cards, accounts and wallets. With a reach of over 190 countries, Visa Direct provides industry leading capabilities of real-time money movements, currency and FX services, risk and compliance infrastructure, enabling over 80+ use cases.
Recommendations and References
Sean Pitman
- Responsible for the growth of Visa Direct in Europe
- Conducting market analysis, creating Go-To-Market strategies and identifying new use cases, clients, potential new industries and cross-sell opportunities
- Creating business cases, collateral for sales and training for different teams for deeper engagement with clients
- Creating compelling storylines, presentations and thought leadership content for webinars, roadshows and events
Visa Direct and Tokens
- Identified and evaluated the opportunity for Visa Direct transactions to be tokenised
- Created a primer for tokenisation for Visa Direct and created sales collateral to demonstrate how Tokenised Visa Direct transactions improve auth rates, reduce frauds and improve UX
Visa Direct and Tink
- Created a joint value proposition of Visa Direct and Visa’s recent open banking acquisition: Tink and mapped co-pitching and cross selling opportunities
- Commercialised a new solution using Visa Direct and Tink to provide unique KYC and payout solution for industries with high-risk or high-value payments like Gambling, Insurance or Earned Wage Access
New verticals analysis
- Evaluated and built business case for Visa Direct in different industry verticals likes refunds, recycling, video gaming, digital content and advertising
New program evaluation
- Monitor and review new program intake and incoming client requests and advise clients on use cases and implementation
Events, Webinars, Roadshows
- Created bespoke materials by analysing industry trends and audience needs for external events like BAFT Forum(Bankers Association for Finance and Trade), Money Travels Podcast, Money Motion Croatia, Visa Payments Forum, Paris among others
DiDi Global (Mar 2021 - August 2022)
Senior Operations Manager
Recommendations and References
Ivo van den Brand
George Kapellos
Alejandro (Alex) Ugarte
Gaurav Kyal
Brand Marketing
- Launched a new ride-hailing platform “Linkee” in Tanzania; Led brand awareness, engagement and customer acquisition by conducting offline events and, radio and social media campaigns; Reached 300k Android downloads within 7 weeks of launch, achieving the launch OKR well ahead of target time
- Oversaw a US$60k budget across 2 agencies to activate offline events and media campaigns for driving user traffic in Dar es Salaam, Tanzania; Managed and coordinated design, production and delivery of collateral and merchandise for the events and campaigns; Delivered 45k user engagement and 2k+ users per day to the app
- Developed value proposition, media mix, and launch campaign to pilot the “Linkee” brand in Colombia and Argentina; Briefed the local agency based on learnings from Tanzania to finalise the budget, marketing mix and primary KPIs
Driver Operations
- Streamlined the cab booking process across 38 Russian cities; Investigated efficacy of the Call-To-Book channel by creating a dashboard for data analysis; Recommended cancelling the channel owing to low GMV and high fraud; Led to a monthly cost saving of US$41k
- Managed driver promotion campaigns for 12 cities in Russia; Created A/B tests to measure ROI of campaign incentives; Iterated the inputs based on the results to improve the efficacy driver acquisition and engagement burn
- Designed the driver onboarding funnel for UK launch; Created the process flows, copy-wrote and designed the communications, and chose the channel mix for communication to the drivers; Created dashboard for key metrics to monitor and prepared strategies to improve conversion
Strategic Partnerships and Business Development
- Led negotiations for partnership with British Petroleum; Secured a 5% fuel discount for all DiDi drivers in the UK, the highest such offer in the market; Finalized co-marketing campaign and product integration roadmap; Secured MoU for long-term partnership on EV leasing and charging
- Established relationships with 15+ partners to build and strengthen value proposition for both drivers and passengers in the UK; Project managed budgets, NDA, contract negotiations, and procurement processes for each of the partner
Sustainability
- Formulated sustainability roadmap for launch period; Negotiated and executed commercial contracts worth £90k with 2 partners for carbon offsetting, product integration and co-marketing; Authored marketing and PR communications for the initiative; Achieved goal of “Carbon Neutral from Day 1” in the UK and contributed to DiDi’s vision of being an environment conscious firm
- As part of the sustainability strategy and a commitment to have an all EV fleet, negotiated and built partnerships with EV leasing players in the UK to create bespoke offers and structured pricing for drivers to be able to switch to electric vehicles
J.P. Morgan (Dec 2015 - Nov 2018)
Investment Banking Analyst
Select Transactions and Pitches
- Launched a successful US$878mn IPO of a chemical company in 2017, largest in Malaysia since 2012; Prepared the investment thesis, financial and valuation model, researched and presented industry trends and highlights
- Secured a US$3bn acquisition advisory mandate from the client; Evaluated and shortlisted 12 acquisition targets for the Management and the Board; Performed a deep-dive analysis based on business model, products, and value chain fit
- Pitched and presented analysis on Government of India’s distressed flagship airline to potential buyers; Prepared a detailed operational, financial and strategic analysis of the airline, investment highlights, avenues for divestment and future growth opportunities
- Prepared a US$800m Leveraged Buy-Out (LBO) model for a pitch to a German Chemical giant for a bolt-on acquisition; Created a detailed financial model for the target company by modelling several case scenarios, prepared projections for operational and financial forecasts, ROI analysis
Education
HEC Paris
MBA | Class of 2020
- GPA: 3.86 /4 | GMAT: 730
- Vice President - Student Council
- Vice President - Sports and Wellness Club
- Captain - HEC MBA football team
BITS - Pilani, Goa
Chemical Engineering | 2011-2015
- GPA: 7.01 / 10
- Captain - BITS Goa Football team